Digital Marketing: What & Why?

Marketing is simply making the greatest number of people aware of your business or services in order to maximize sales. It is similar to ensuring heavy footfall into your physical store so as to increase the probability of successful sales. 

In order to achieve this goal, an entrepreneur must promote his/her business on a platform where it can grab the attention of the maximum population. In order to do so newspaper, radio, flyers, television advertisements, social media, text messages, etc. are the mediums.

But, when it is done solely via electronic media, it becomes digital marketing. Digitalized media, in the form of text, audio, video and/or graphics which can be transmitted over the web, fall under this category. 

Web traffic generally refers to the number of people visiting a particular website. Nevertheless, the amount of time they spend on your website also matters, as it reflects the interest of the visitor on your website.

In this era of digital connectivity, more than half of the world population is actively spending a large chunk of their daily hours on the web using social media, emails, blogs, YouTube, etc.

The current pandemic has forced people to stay indoors. As a result, there has been a huge shift in the shopping habits of people worldwide. More and more people are shopping through digital mediums. Digital shopping and entertainment serve a great solution in and after these crucial times.

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